Aquatic foods are an affordable and accessible source of animal protein and micronutrients worldwide. Global consumption of aquatic foods has increased at an annual average of 3% since 1961. This growing demand has led to overfishing and unsustainable fisheries, endangering marine biodiversity. Recognizing that all stakeholders along the value chain should be held accountable for supporting sustainable fisheries, Haripriya and her team aim to encourage seafood consumers to opt for sustainable and responsible seafood consumption. The team will use social media campaigns that include sharing local recipes that use less-desirable seafood, sharing fishers’ testimonials highlighting the benefits of seafood diversification, and other illustrations of this issue. They will also engage with their community in person by organizing community gatherings across Bengaluru, including a seafood festival, and collaborating with other influential grassroots organizations and nutritionists.