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James has been the CEO of BLAKE since February 2018. His most recent role was GM Partnerships & Communication at Sport NZ, with responsibility for managing Sport NZ’s relationship with the sports sector, as well as their brand, communications, events, and partner capability work. Prior to this, he worked in senior roles at Air New Zealand, including Head of Sustainability, where he led development and implementation of the airlines award-winning sustainability strategy, and Head of Sponsorship & Community, through which he developed successful partnerships with both the Department of Conservation and Antarctica NZ. He am also a Director on the Northern Districts Cricket Board.
James' passion for environmental leadership, especially the need for future generations to take up the challenge to improve our environmental performance, motivated him to take up the role at BLAKE. He loves spending time in the outdoors, especially tramping and open water swimming, and enjoys a social game of golf or cricket. He is married with two young daughters.